Hi. I’m Jordan…
I arrived in Barcelona over a decade ago, without a work visa,
home, nor friend in this city. Since then, I’ve lived in
many of its diverse ‘barrios,’ learned its unique
language, enjoyed its delicious cuisine, attended its festivals,
traipsed through its museums and monuments, studied its past and
politics, shopped in its open markets and neighbourhood stores,
sipped wine in its most charming courtyards and smokiest bars
and, of course, befriended, fallen in love with, and been adopted
by more than a few of its locals along the way. I’ve also
worked in its largest corporations and smallest “mom n’
In short, I’ve lived a true Catalan experience, and now
I want to share it with you.
I was born in San Diego, California in 1978, and grew up there. My mother,
a language teacher and travel agent, exposed me to foreign languages and
cultures from a young age. My interest didn’t evolve into a true
passion, however, until my junior year at the University of California,
at Los Angeles, when I decided to study abroad in Sevilla, Spain.
Upon returning to the United States, I could never manage to shake Spain
from my mind, and meanwhile began working as a UCLA Campus Tour Guide.
After graduating in 2000 and spending that summer in Jerusalem on a cultural
exchange, I came to Barcelona, where I expected to stay for only a few
Coincidentally, my first job here (still without a work visa) was as the
Public Relations Director for a Catalan touring company, specializing
in the architecture of Antonio Gaudí. Thus, my passion for culture
and travel began to mix with a newfound fascination for the history and
architecture of Barcelona.
To assimilate and give myself a professional edge, I enrolled in a course
to learn the local tongue, and quickly became known as “That American
who Speaks Catalan.”
In the following years, I dabbled in a diverse array of professions, from
holding positions at two of Barcelona’s largest multinational advertising
agencies, a family-run corporate gift business, and a study abroad program…
to passing out flyers on the street corner, bike-tour guiding, selling
burritos in the park, and even running an underground gourmet restaurant
out of my apartment. Meanwhile, I continued to study the people and culture
Never feeling quite satisfied with my various careers, I sought to do
something I enjoyed and was passionate about. In 2003, I gave my first
private tour as a freelance guide in Barcelona, and from then, continued
working as a “guide on the side” in addition to my conventional
(and not-so-conventional) part- and full-time jobs.
Things went well, and in March of 2006, I created Hi. This is Barcelona…
in order to impart onto others my unique experience in this extraordinary
city, promising to offer tours of a distinct, lively, and personal nature.
Over the years, the company has grown to a comfortable (but still cozy)
size. Now we have two full-time employees (including myself) and an incredible
team of knowledgeable and enthusiastic individuals collaborating to offer
fantastic tailor-made tours and activities in and around Barcelona, as
well as Spain.
In my free time, I enjoy trying new restaurants and attending film festivals,
concerts, and art openings, of which there is never a shortage in Barcelona.
As you might have gathered from this website, writing and photography
are also two of my favorite hobbies. However, the front-runner continues
to be strolling or biking through Barcelona’s distinct neighbourhoods,
admiring the architecture and countless other curiosities, while always
finding time to stop along the way for the occasional ‘tapa’
I enjoy travelling whenever possible, and have managed to explore most
of Europe and journey extensively through Argentina, Brazil, Colombia,
and New Zealand, along with adventures in Turkey, Morocco, Israel, Jordan,
Australia, and more. In each new place, as I’ve done in Barcelona, I go
out of my way in search of an authentic, “hands on” experience.
There’s nothing quite like wandering off the beaten track to meet the
locals, dine in their neighborhood joints, and scope out the alleyways the
guidebooks skip over.