Hi. This is Barcelona...

Curated experiences. Designed around you.

Barcelona's Leading Private Tour Company Since 2006

Private, fully customized experiences in Barcelona and across Spain.

We design every itinerary from scratch entirely around you.

American-run by Jordan, who spent more than two decades as a licensed guide throughout Barcelona and Catalonia, we combine firsthand local knowledge with an exceptional network of guides, specialists, and trusted partners we've cultivated over many years. Expect a thoughtful balance of iconic highlights and hidden gems, always with the distinctive personal touch our clients have come to expect, and brought to life by passionate professionals who are as memorable as the experiences themselves.

What our clients have to say...

What can I say?! The Hi. This is Barcelona team/guides were so wonderful! I took three different experiences: 1) Walking highlights tour of Madrid with Alberto (4h) 2) Prado Museum (2h) with Fernando 3) Tapas tour (3-4h) with Fernando.Both Alberto and Fernando were so personable, and knowledgable! They seamlessly crafted a wonderful journey and as they got to know me, tailored our dialogue accordingly. These experiences were truly so memorable and won’t be soon forgotten.

I am so happy I proceeded with touring vs. exploring on my own – particularly as a solo traveler for this trip; it was great company and so worth hearing Madrid’s history and facts as we explored and tasted our way through!

Elizabeth B100/10 would recommend!

My father and I did a trip from Cordoba, Granada, Madrid and Toledo. Jordan was an invaluable part of the experience. He really understood the type of experience we wanted and paired us with outstanding, knowledgeable, friendly guides.

One can always go on Viator and find something adequate, but that doesn’t mean it’s exceptional and uncomparable to what Hi This Is Barcelona can do. If you’re traveling to Spain and really want to see and know the culture and history, this is who you want to partner with!

MidnightMarauderBest tours

I have been using Hi It’s Barcelona for over 15 years. Their guides are excellent. Just visited Sagrada Família again for the 5th time.

Our guide was Sylvia who knows more about the cathedral than its current architect. She is a wealth of knowledge. Highly recommend her.

Bob C5th time at Sagrada Família

My family and I (two adults, 16YO and 13 YO) had a wonderful two-hour-ish tour of the Sagrada Familia with Mark, one of the tour guides from Hi. this is Barcelona. Jordan, the manager of the company, gave us great options for tours in the city and in Girona as well. Mark was so knowledgeable about the church, the location, the history of Barcelona and Spain, and Gaudi.

We had a great time, and would definitely recommend.

AmyVBBHFamily tour of Sagrada Familia

Jordan and the team are amazing! This is my second trip to Barcelona and I knew after my first experience I would be in great hands. They did not disappoint.  Jordan was very communicative leading up to the trip and helped plan three lovely, guided days throughout the city as well as a side trip to Sitges. My parents and I loved our time with Zaida and Silvia who were incredibly knowledgeable and took great care getting us to so many of the city’s beautiful sites, including introducing us to restaurants off the beaten path. We were treated like family.

I cannot say enough great things about Hi. This is Barcelona

Dont’ look any further…Book with them!!!!!!

Quest645066Repeat Customer

Our tour today was exceptional! Zaida was amazing and our driver was awesome – always in the right spot to pick us up. Sagrada Familia was overwhelming and amazing and Zaria’s explanation were so good! That alone was awesome, but everything else was “icing on the cake “!

We loved all of it, and felt like we walked away with a real sense of what Barcelona is!

Thank you for setting our tour up!

Travel34618770631Awesome touring Company

Our experience with Hi Barcelona was just the best. Our tourguide Zaida and driver David made our 2 days exciting and fun.

We had been to Barcelona before but never saw it the way Zaida presented it. Her dialogue and knowledge made our sites even more interesting and meaningful. I would highly recommend contacting Jordan at Hi Barcelona if you’re planning to visit.

Steve HHigh on Hi Barcelona

Our tour in Barcelona was one of the best we have experienced in our 50 years of touring!!! It was professional and, most importantly, FUN and informative.

I recommend this tour company to anyone that desires a terrific and affordable experience!!! Terrific people!

George PAwesome Experience Touring Barcelona!

Fernando is a great tour guide. He provided us with a broader understanding of the life of Picasso, and his relationship with his family and the early years he spent in Barcelona.

He also provided a great framework for understanding the paintings. And he made it all fun! It was a pleasure to spend time with him, and learn about both the history and art of Picasso.

Nutan SThe Best Picasso Tour

Madrid & Andalusia

If you enjoyed experiencing Barcelona with us, then allow us to introduce you to Madrid, Sevilla, and Granada as well.

From the world-class museums and grand boulevards of Madrid to the hidden tapas bars and colorful patios of Andalucía, we design private tours and day trips that are fully customized around you. Working with an exceptional team of top local guides in each city, we connect you not just with the highlights, but with the breathing pulse of each unique destination.

as seen in...

Tailor-made experiences just for you.

Atypical Tourism.

Tell us how you’d like to experience Barcelona and we’ll design a customized proposal for you.

A Personal Way of Seeing Barcelona

Atypical tourism begins with a different perspective.

“I’ve always believed that the most meaningful way to discover a city is through experiences that feel personal, unhurried and entirely your own, not something taken from a brochure, but something thoughtfully created for you”

– Jordan

Hi. This is Barcelona...

A boutique travel concept rooted in connection and intentional design.

I’ve spent over a decade immersed in Barcelona’s culture, neighborhoods, and daily life—learning the language, embracing its traditions, and building deep connections with its people. Now, I want to share that authentic Catalan experience with you.

Like what you see? Let’s meet.

Let us design a journey entirely for you.